Here's a way to encourage more spending by offering your customers a variety of promotional deals that suits them best.
The idea is that smaller spends get smaller offers and bigger spends get bigger offers. This will give customers who are less willing to make a big spend to buy the smaller offers and those willing to spend big to get the reward of the extra freebie.
You can copy the example given below or set this up in the way that suits your brand best.
1. Create new digital gift cards with a fixed value each
For example:
Create a 'Bronze gift card' valued £10
Create a 'Silver gift card' valued £50
Create a 'Gold gift card' valued £100
Related guide: How to create a Gift Card (Digital)
GIF example of the 'Gold gift card' set up:
2. Now create the promotion for each gift card
We recommend making your promotion a 'Special offer' one so the deal is automatically applied at the checkout page and so it's clearly visible on the shop page.
For example:
£2 added for free to the Bronze gift card (so the customer pays £10 and receives a gift card worth £12)
£10 added for free to the Silver gift card (so the customer pays £50 and receives a gift card worth £60)
£50 added for free to the Gold gift card (so the customer pays £100 and receives a gift card worth £150).
Related guide: How to create a 'Special Offer' promotion
GIF example of the promotion set up for the 'Gold gift card':
3. Create a Collection for these gift cards to be all together in
This is an optional extra, but it might be a good idea to gather together these gift cards into a Collection to make it super clear to your customers where your gift card promotions are.
Related guide: How to create a Collection
GIF example of the Collection with the Bronze, Silver and Gold gift cards:
How it looks on the shop...
Once this is all set up and made live, it will look like this on your shop:
