Want to know more about Toggle's other half, Airship? Go to our website here. 👈
How to connect Airship with Toggle 🥳
1. Switch on marketing consent on Toggle
Log into Toggle
Click on Customise > Legal Stuff
Add your marketing consent in the "Marketing consent copy" box
Press Save
If you have already done this, just check the wording covers how you intend to use the customer data in Airship and don’t forget to also set a link to your Privacy Policy.
2. Get connected
Log into Toggle
Go to Settings > Integrations > Airship
Click on the blue Connect with Airship button
You will now be taken to Airship and be prompted to log in if you aren’t already.
You’ll be prompted to allow or deny Toggle access to your Airship account.
You now need to tell Toggle which Toggle sites relate to which Airship units. Do this by mapping each Toggle site to an Airship unit like this:
Once connected, customer data will automatically start flowing through to Airship. 📈
What data is stored in Airship? 🤔
Only customer's who opt-in for your marketing consent on the Toggle shop will be added to Airship.
1. Purchaser data
Any customer who's purchased from your Toggle shop will be stored in Airship to the Head Office unit, when they opt-in for marketing.
Airship will store:
First name
Last name
Email address
Email opt in
Customers will also be automatically categorised into groups to show which product(s) they purchased:
If the customer purchases more than one item, they will be added to each relevant product group in Airship.
2. Gift card holders (registered recipients)
Similarly, when a recipient of a gift card registers it to themselves and opts in for marketing, they will be stored in Airship under a "Toggle Card Holders" group on the Head Office unit:
Again, Airship will store:
First name
Last name
Email address
Email opt in
3. Card redeemers (registered recipients)
Where a registered card holder subsequently redeems a card, Airship will store a copy of the contact in a Toggle Redeemers group:
Airship will also put the contact in a Redeemers group on the relevant unit that the card was redeemed in (this is why mapping your Toggle sites to Airship units is important)
Summary
| Airship head office unit | Airship localised unit |
Item(s) purchased | Purchaser stored to a Purchasers group | n/a |
Card registered | Card holder stored to a Card Holders group. | n/a |
Card redeemed in a location | n/a | Card holder stored to a Redeemers group. |
Card redeemed somewhere else | Card holder stored to a Redeemers group | n/a |
Using your Toggle data in Airship 🧠
You’ll be able to communicate with your customers (purchasers and redeemers) in Airship by targeting them using the Airship search tools.
Have questions or need help? Get in touch on success@usetoggle.com 👍