Switch on marketing consent
Firstly, if you haven’t already, you’ll need to configure marketing consent within Toggle before any customer data can be stored to Airship. More info on how to do this here >
1 - Open your Toggle dashboard and head to Settings > Integrations > Airship
2 - Click on the Connect with Airship button.
3 - You will now be taken to Airship and be prompted to login if you aren’t already.
4 - You’ll be prompted to allow or deny Toggle access to your Airship account.
5 - You now need to tell Toggle which Toggle sites relate to which Airship units. Do this by mapping each Toggle site to an Airship unit like this:
Once connected, customer data will automatically start flowing through to Airship.
What data is stored in Airship?
Any customers who purchase from your Toggle web shop will be stored in Airship to the Head Office unit, when they opt-in for marketing.
Airship will store:
Email opt in
Customers will also be automatically categorised into groups to show which product(s) they purchased:
If the customer purchases more than one item, they will be added to each relevant product group in Airship.
Card holders (registered recipients)
Similarly, when a recipient of a card registers it to themselves and opts in for marketing, they will be stored in Airship under a Toggle Card Holders group on the Head Office unit:
Again, Airship will store:
Email opt in
Card redeemers (registered recipients)
Where a registered card holder subsequently redeems a card, Airship will store a copy of the contact in a Toggle Redeemers group:
Airship will also put the contact in a Redeemers group on the relevant unit that the card was redeemed in (this is why mapping your Toggle sites to Airship units is important)
Airship head office unit
Airship localised unit
Purchaser stored to a Purchasers group
Card holder stored to a Card Holders group.
Card redeemed in a location
Card holder stored to a Redeemers group.
Card redeemed somewhere else
Card holder stored to a Redeemers group
Using your Toggle data in Airship
You’ll be able to communicate with your customers (purchasers and redeemers) in Airship by targeting them using the Airship search tools.