Connect Airship with Toggle

Want to see your Toggle customer data in your Airship account? Here’s how to get connected.

Oskar Smith avatar
Written by Oskar Smith
Updated over a week ago

Want to know more about Toggle's other half, Airship? Go to our website here. 👈

How to connect Airship with Toggle 🥳

1. Switch on marketing consent on Toggle

  1. Log into Toggle

  2. Click on Customise > Legal Stuff

  3. Add your marketing consent in the "Marketing consent copy" box

  4. Press Save

If you have already done this, just check the wording covers how you intend to use the customer data in Airship and don’t forget to also set a link to your Privacy Policy.

2. Get connected

  1. Log into Toggle

  2. Go to Settings > Integrations > Airship

  3. Click on the blue Connect with Airship button

You will now be taken to Airship and be prompted to log in if you aren’t already.

You’ll be prompted to allow or deny Toggle access to your Airship account.

You now need to tell Toggle which Toggle sites relate to which Airship units. Do this by mapping each Toggle site to an Airship unit like this:

Once connected, customer data will automatically start flowing through to Airship. 📈


What data is stored in Airship? 🤔

Only customer's who opt-in for your marketing consent on the Toggle shop will be added to Airship.

1. Purchaser data

Any customer who's purchased from your Toggle shop will be stored in Airship to the Head Office unit, when they opt-in for marketing.

Airship will store:

  • First name

  • Last name

  • Email address

  • Email opt in

Customers will also be automatically categorised into groups to show which product(s) they purchased:

If the customer purchases more than one item, they will be added to each relevant product group in Airship.

2. Gift card holders (registered recipients)

Similarly, when a recipient of a gift card registers it to themselves and opts in for marketing, they will be stored in Airship under a "Toggle Card Holders" group on the Head Office unit:

Again, Airship will store:

  • First name

  • Last name

  • Email address

  • Email opt in

3. Card redeemers (registered recipients)

Where a registered card holder subsequently redeems a card, Airship will store a copy of the contact in a Toggle Redeemers group:

Airship will also put the contact in a Redeemers group on the relevant unit that the card was redeemed in (this is why mapping your Toggle sites to Airship units is important)

Summary

Airship head office unit

Airship localised unit

Item(s) purchased

Purchaser stored to a Purchasers group

n/a

Card registered

Card holder stored to a Card Holders group.

n/a

Card redeemed in a location

n/a

Card holder stored to a Redeemers group.

Card redeemed somewhere else

Card holder stored to a Redeemers group

n/a


Using your Toggle data in Airship 🧠

You’ll be able to communicate with your customers (purchasers and redeemers) in Airship by targeting them using the Airship search tools.


Have questions or need help? Get in touch on success@usetoggle.com 👍

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