Ready to go live with Toggle, but not sure what to do next? Don’t worry, we’ve got you covered. First, just make sure you’ve completed all the stages needed for building your Toggle account.
Why this matters
Your Toggle webshop is one of the only places you can generate revenue at any time, straight from your website, with no staff needed to make the sale happen. It's measurable, it's always open, and it deserves a proper spot in your marketing plan.
The catch is that sales won't just appear on their own. You need to actively drive traffic to your webshop, and there are two ways to think about that:
Set and forget
Permanent links
Placed once in places your guests already go, then left to keep working in the background.
Ongoing
Campaigns
Regular and one-off pushes that tie into key dates, launches and your wider marketing calendar.
🔗 Permanent links
A call to action (CTA) is any button or link that sends guests straight to your webshop, things like "Shop", "Buy now" or "Gift cards". Put these in high traffic, guest facing spots so your webshop is impossible to miss.
Your website
This is a must. Your website is your digital storefront, the first place guests go to check you out and make a booking, so it needs to be obvious that you sell gift cards, experiences and retail products.
The best places to add a CTA are the pages that already get the most traffic:
Homepage navigation
Booking or reservation pages
The "thank you for booking" page
Post visit feedback page
A single, clear, call to action will be enough - see The Joiner’s Kitchen website here for an example.
💡 Don't hide this information. Make it easy to find and easy to click through to your webshop from every key page.
Social Media
If you've got brand social channels, use them to build awareness of your webshop through CTAs, posts and stories. Every guest engages differently depending on the platform, so being present across a few gives you the best reach.
Each platform works a little differently, so it's worth checking what's available to you, bio links, CTA buttons, bots and tools like Linktree all make it easier for guests to find their way to your shop.
Email signatures & newsletter templates
Add a permanent CTA button to your email signatures and newsletter templates.
Email signatures
Every staff member sending an email becomes a small marketing channel, without them having to think about it.
Newsletter templates
A permanent CTA means guests always have an easy route to purchase, handy for birthdays, anniversaries and other occasions you won't always know about in advance.
📣 Campaign links
On top of your permanent links, plan campaigns throughout the year and make the most of your assets and your team. Depending on the campaign, you might send guests to a specific product, for example a Black Friday deal, rather than the general webshop.
Guests respond differently to different campaigns, so keep reminding them that gift cards, experiences and retail products are on offer. Tying campaigns to key dates and your own brand moments, new menus, launches, openings, keeps things fresh and relevant.
⭐ Your team are brand ambassadors too. The staff who talk to guests every day can drive sales in a way no digital channel can. Consider an action plan that incentivises in-store gift card sales.
Here are the tactics worth having in your toolkit:
🪟 Website pop-ups
Short, punchy messages with a CTA, great for seasonal pushes.
✉️ Welcome journeys & trigger emails
Your most valuable email campaigns. If you use Airship, you can automatically issue digital gift cards for birthdays and other triggers.
🖨️ Printed materials
Menus, A-boards, till receipts, table tents and press, all quiet opportunities to promote different products.
📱 Social media
Build awareness with posts, competitions and influencers, you can issue free of charge cards for this.
🎁 FOC & Promotions
Use free of charge cards and promo codes as rewards, launch teasers or competition prizes.
🤝 Collaborations
Partner with other local businesses to create and sell something unique together.
🗣️ Face to face
Your team are brand ambassadors. They're often the ones talking to guests every day.
Quick recap before you go live
A CTA is added to your homepage, booking flow and confirmation pages
Your social channels link to your webshop somewhere easy to find
Your email signature and newsletter template include a CTA
You've got at least one campaign planned for an upcoming key date
Your team know they can sell gift cards face to face too
Need a little extra help? Check out our Toggle Academy for additional support articles.