How you want to go about your Black Friday promotion is up to you and what's best for your brand.
But, here's a few best practice tips and recommendations that might help your promotion go smoothly (especially if you're expecting a high volume of sales!)
Related guides:
Some best practice tips (in our opinion)
1. Make your promotion applicable to all items in basket
When you're setting up your promotion, you'll see a question at the end of the configuration saying "Limit use to one code per basket?" with the option 'yes' being pre-ticked.
For Black Friday, we recommend switching this to 'No'.
This is because it's more likely customers will bulk buy and will expect each gift card or product they buy will have the promotion applied to it. It'll save you any issues with them asking for refunds or to top up their gift cards later on.
2. The product name is what the customer will see on voucher
If you are creating new gift card products to use for your Black Friday promotion, remember that the name of the product is what appears on the digital voucher email.
If you name your gift card 'Black Friday gift card' or something like that, if someone is buying your Black Friday gift card for someone else, they might not want them to know it was purchased in a promotion.
Same applies for the product image you use.
Illustration below as example.
If you name your Black Friday gift card like this...
...it will show up on the digital voucher like this...
3. Use the Special Offer option
The Special Offer option means the promotion is automatically applied at the checkout, which avoids the need for customers to remember any promo code.
This'll save you any issues with customers not using the right code and contacting you about it, or them forgetting to use the promo code and asking for a refund.
It'll also show your offer on the home page of your shop making it super clear that there's a promotion for that product.
4. If you have lots of products and promotions, create a Collection
The Collection feature on Toggle means you can categorise certain products together, making it easier for your customers to see and navigate to the things you want them to see.
If you have a variety of Black Friday deals for a wide range of products, make it easy for your customers to find them by lumping them all together in a Collection, which'll sit at the top of your shop page, like shown below.
The name and image you use for the Collection doesn't pull through to the digital voucher, so you can make this more obviously Black Friday themed (contrary to point 2 above).
5. Smaller spends, smaller offers; bigger spends, bigger offers
To encourage more spending, you could create a few new gift card products for your shop all with a fixed value to them, for example:
Create a 'Bronze gift card' valued £10
Create a 'Silver gift card' valued £50
Create a 'Gold gift card' valued £100
Then, apply a promotion for each one, for example:
£2 added for free to the Bronze gift card (so the customer pays £10 and receives a gift card worth £12)
£10 added for free to the Silver gift card (so the customer pays £50 and receives a gift card worth £60)
£50 added for free to the Gold gift card (so the customer pays £100 and receives a gift card worth £150).
