You can set up Google Tag Manager and integrate this with your Toggle web shop, allowing you to easily add trackers such as Facebook Pixel, Hotjar, your own custom HTML or many other things. Google’s Tag Manager is a really powerful marketing tool, where you can manage all your tags in a single place, for no extra charge.

To get started, visit the Google Tag Manager website to create your account and configure your tags.

https://tagmanager.google.com/

To learn how to use Tag Manager, visit Google’s support website: https://support.google.com/tagmanager/answer/6102821?hl=en

When you have finished setting up your Tag Manager account, you will be ready to integrate it with Toggle.

To do this, simply copy your Google Tag Manager ‘Container ID’ from the Tag Manager, and paste this into Toggle.

Visit the Settings > General page in your Toggle dashboard.

Click the blue edit button and enter the ID from Google Tag Manager into the ‘Google tag manager Container ID” field. Click Save at the top of the screen to save your settings.

Your tracking code will now load on your Toggle web shop, you don’t need to do anything else!

There is no "purchase" event for Meta Pixel tracking. Please refer to their guide about this here: https://www.facebook.com/business/help/402791146561655?id=1205376682832142