Quick summary
Here's the steps to create a private product:
Log in to your Toggle account
From the sidebar, click on Shop > Products
Click on product you want to edit, or create a new one by clicking 'Create new'
Where it says 'Webshop Status' select Private
Press Save
At the bottom of the config page you will see a direct URL link you can send to specific people you want to access the product.
(If you've just created a new product and clicked save, refresh the page and then you'll see the direct URL)
What's the difference between a private and inactive product?
A product marked as private can't be access on the shop but it can be accessed via the direct URL.
A product marked as inactive cannot be accessed on the shop or via a direct URL.
Why make a product private?
There's a few ways this feature is useful. Here's a couple ideas:
For exclusive bundle deals
You can add private products to a Bundle. If they're added to a Bundle, they can't be purchased as individual items on the shop but rather as a set-piece. Great for upselling!
For exclusive incentives or events
If you're selling Tickets for an exclusive event, marking the ticket product as private will help direct sales to the intended audience.
Or, if your Toggle account is integrated with platforms like Airship or Feed It Back you might want to create a aptly named private gift card (e.g. "Feedback gift card") that'll be sent out through their systems to your guests.