We’re excited to introduce a fresh, emotionally engaging addition to our gifting range - Toggle Greetings Gift Cards.
This unique product blends the charm of a traditional greetings card with the convenience of a gift card, creating a powerful tool for driving both emotional and experience based purchases throughout the year.
Whether it's a birthday, anniversary, thank you, or a major celebration like Father’s Day, Mother’s Day, Valentine’s Day, or Christmas, this product offers a flexible and heartfelt gifting solution.
What is the Greetings Gift Card?
The Greetings Gift Card is a beautifully designed, customisable card that enables customers to send:
A personal message
A gift card or experience
All in one premium greetings card package
This format enhances the gifting experience by adding a tangible, sentimental touch that aligns perfectly with celebration-based occasions.
Perfect For All Occasions
Use the Greetings Gift Card to inspire a wide variety of offers, including:
🍻 A beer tasting afternoon
☕ Coffee and cake for two
🥩 A steak night experience
🍽️ A three-course meal
These can be promoted across personal milestones (like birthdays, weddings, thank yous) and seasonal peaks (like Christmas or Valentine’s Day). Its flexibility means it's not tied to any one date, making it ideal for both spontaneous and planned gifting.
Why It Works: Emotional vs Rational Gifting
Traditional gift cards often rely on rational sales, they’re practical and monetary.
But, emotional gifting is different. It’s driven by feelings, connection, and celebration. The Greetings Gift Card lets you tap into this emotional space, offering customers something more meaningful and memorable.
Product Features
🎁 Customisable Physical Card
Leave room for a heartfelt, personal message.
✂️ Perforated Detachable Gift Card
Embedded inside the greeting, ready for redemption.
💡 Emotional Layer to Digital Strategy
Ideal for blending tactile value into your digital offers.
Product Specifications
Material: UPM Fine Uncoated 350gsm Paper
Format: A4 folded in half to create an A5 greetings card
Customisation: Fully personalisable to suit your brand and customer experience
P&P: from £5.45* per card, which the guest covers
Includes; the greetings card print, detachable perforated gift card, fulfilment and postage (*subject to change with Royal Mail prices)
The setup cost is £160 (available to Plus and Expert customers)
To enquiry about upgrading to our PLUS or EXPERT packages please contact account.managers@airship.co.uk
On Plus / Expert and to get the ball rolling, drop us an email at: giftcards@usetoggle.com
What do we need from you to get started?
We will handle the design & setup for you, all we need is a couple of things from you to do this!
Logo - Ideally in a vector format (.ai, .tiff, .svg) or a .png. We can work with .jpg if that's all you have available.
Brand colours - CMKY colour values would be ideal so we can get an accurate colour on screen before printing. We can also use HEX codes and RGB values.
Brand font(s) - Send over your brand font files.
Brand assets - If you use any textures, patterns, illustrations or any other design, send these over so we can feature these in the artwork. These would be ideal in a vector format (.ai, .tiff, .svg) or a png. We can work with .jpg if that's what you have available.
Brand / redemption wording - Provide us with a paragraph of text that will show on your print out. Whilst you can type anything in there, we envisage that you could use it to explain more about the gift, how to redeem it, and maybe a bit about yourselves for those who may not know you. This should be under 300 characters long.
Brand Guidelines - share your brand guidelines so we can see how you like your brand to look.
What will the recipient see?
We've annotated the design template below to show what the different elements of the greetings card are. Please note the design guides (in blue) won’t show on the print out, this has been included to help with the visualisation of certain sections.
This is the front of the perforated, detachable gift card. The pattern or colour used here should extend well onto the back page to accommodate printer movement and perforated marks.
This is the back of the perforated, detachable gift card. It contains the variable gift card data, and must remain on a white background. The yellow area indicates safety zones where the white colours needs to stretch to, accounting for printer movement and cutting tolerance.
The product name is the item your guest has bought from your webshop (section 3 to 7 also must remain on a white background).
If your guest has purchased a monetary gift card, the value of this will display here. If they have purchased an experience, the sub-name (if you have one) of that experience will display instead of the value.
Any message that your guest writes with the order will display here.
This is the space for you to write something that'll help you guests know how to use their greetings card and gift card, and learn about your brand. Whilst you can type anything in there, we envisage that you could use it to explain more about the gift, how to redeem it, and maybe a bit about yourselves for those who may not know you. This can be up to 300 characters in length.
This section is the actual 'gift card' data - this carries the code, and information needed to redeem, check balance and register their gift. This is a duplicate of the data shown in section 2.