Getting started
Go to Customise > Reminder email to see and edit the copy for this email.
Tip: The Reminder email is mostly the same as the Gift email - you could simply copy across the info from that email to this one.
Before adding your content, why not click the Preview Email button to get a feel for the email’s structure.
What each section means...
Subject line
The default is "Your gift card is about to expire", which gives out some FOMO aura but if you want you can change this to something different - just keep it under 50 characters and avoid spammy phrasing.
✨ Can I use emojis? You can! 🎉 But use them wisely, as some email providers may not display them correctly.
This is how the subject line will look for the customer when it lands in their inbox:
Reply To address
The default is "no-reply@mytoggle.io", but we recommend using your own customer support email to handle voucher inquiries directly.
Emails sent to the no-reply address will be lost, so ensure your team is prepared to assist customers.
Some businesses create a dedicated inbox (e.g. giftcards@brandname.co.uk), but you can also use an existing email like info@yourbrand.co.uk.
This is the email customers will see when replying.
This is how the reply-to email will look for the customer:
Instructions
By default, this reads: "To redeem this code, simply show it at the till." Keep this if it applies, or customise it based on your setup.
Consider how guests redeem vouchers - whether at a till, with a server, at a kiosk, or online. If integrated with Shopify or another platform, clarify the process.
Example:
Main reminder text
This is the main text they'll read when they open this email. Use this space to remind them to come along and use their voucher.
Additional Text
Include any extra details that might be helpful. This text appears above the call-to-action button.
Call to Action (CTA)
Enable or disable the CTA button. If enabled, customize its name and destination -typically linking to your booking page or menu to encourage visits and voucher use.
Company Description
Introduce your brand to voucher recipients who may be new to you. Share a brief overview to give them a sense of what you offer.
Custom Footer Text
Add a personalised footer. If left blank, your account details will be displayed instead.
Previewing and testing
Now your gift email has been set up, click the Preview email button to see how it looks. This preview is primarily shows how the text you've added will look.
To see how the email will look when it lands in the inbox, we recommend you either buy a gift card on your Toggle shop or send yourself a free voucher from your dashboard.
This is how it can look: